• Syllabus
  • Handouts
    • Writing for the Web
    • Using WordPress
    • Proposal Handout
    • Group Case Study Handout
    • Inforgaphic 411
  • Schedule
  • Case Studies
    • Old Case Studies
  • Topics
    • Political Globalization
    • Economic Globalization
    • Religion and Globalization
    • Experiencing Globalization
    • Environment
    • Global People
    • Global Things
    • Popular Culture
    • Resisting Globalization
  • About the Course
    • Fuji Lozada
    • Moodle (need password)
    • Case Study Guide

Globalization Seminar @ Davidson

Musings from Wildcats

Readings

March 18, 2012 By gereed

Boli and Lechner chapter 46 Boli and Lechner chapter 47 Review Boli and Lechner chapter 14 Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture by Dana L. Alden, Jan-Benedict E. M. Steenkamp and Rajeev Batra: http://www.jstor.org/stable/10.2307/1252002 Cultural Values Reflected in Chinese and American Television … [Read more...]

Interbrand and the digital age

March 18, 2012 By mibrun

It's interesting to see how advertisement companies trying to build a global brand have to make sure to maintain the goals and values of the parent company, while also tailoring the product for each targeted region, as seen in McDonald's "I'm Lovin' It" campaign. This need for balance between the local and international markets has paved the way for companies solely focused on … [Read more...]

I’m Lovin it

March 18, 2012 By rodavis

In December of 1994 a year after it opened its first branch in Israel, McDonald’s opened a restaurant at the Golani Junction in lower Galilee.  Also located at the Golani Junction is a war memorial honoring those who served and died in the Golani Brigade.  Upon the opening of this store at its location there was an immediate outcry from the local citizens appalled by the giant … [Read more...]

The Americans’ Perspective

March 12, 2012 By dipappayliou

http://www.pointsincase.com/files/u2/mcdonalds-flag.jpg

McDonald’s with its “golden arches” has always served as a symbol of American culture not only to the American citizens but to people all over the globe. For quite some time now this “American” company has been spreading its stores and products to countries all over the world. Shockingly, American reception of globalization has been positive overall. I initially thought that … [Read more...]

The Advertising Agency Perspective

March 12, 2012 By gereed

http://www.tofugu.com/wp-content/uploads/2008/11/01_imlovinit.jpg

As an advertising agency, the ultimate client is a huge international corporation whose product is used universally.  However, with global companies come a huge variety of cultural audiences.  How one sells a McDonald’s cheeseburger in Australia is probably extremely different than how one sells the same product to an Argentinean.   The challenge is creating a consistent image … [Read more...]

ANT 341 examines recent theories of globalization from an anthropological perspective, with an emphasis on the transnational political, economic, and cultural structures that are transforming local societies throughout the world. Topics include transnational religions, popular culture, and global capitalism. Special attention is devoted to debates regarding power and cultural imperialism, popular culture, the impact of science and technology transfer, and diaspora ethnicity.


Eriberto P. Lozada Jr. is a Professor of Anthropology and Environmental Studies, and Director of the Center for Interdisciplinary Studies. more...
Fall 2016 Office Hours:
MWF 9:30-10:30am
TR 9:00-10:00am

office: Chambers B12
tel. 704-894-2035
erlozada [at] davidson.edu

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