Dad's studio Spread of EDM P2P/Social Networks Whelan - P2P networks = Raw Materials + Real time answers to questions Reitsamer - social capital Lysloff - internet = metaphorical travel Timeline for Synergy Synergy clip Started Production in 2007 with pirated software Learned with trial and error, youtube (Ableton Tutorial), music forums - created … [Read more...]
Is Free Trade Fair Trade?
Looking through Fair Trade headlines over the past year, I found a series of articles related to the backlash associated with the Europe's planned decision to reconcile Free Trade with Fair Trade. French Presiden Nicolas Sarkozy believes that the movement will enable the development of lucrative contracts with foreign countries such as China and the US, but the rest of Europe … [Read more...]
Target’s salmon decision
In 2010, Target announced that they would phase out all farmed salmon products in an effort to market more sustainable options for consumers. In their words, "Increasing the demand for seafood from ocean-friendly sources, like this Monterey Bay Aquarium 'Best Choice,' charts us on a course not only to protect our oceans, but to improve fishing and fish-farming practices around … [Read more...]
Interbrand and the digital age
It's interesting to see how advertisement companies trying to build a global brand have to make sure to maintain the goals and values of the parent company, while also tailoring the product for each targeted region, as seen in McDonald's "I'm Lovin' It" campaign. This need for balance between the local and international markets has paved the way for companies solely focused on … [Read more...]
Kpop in America
Kpop, the increasingly popular form of commercial dance-pop music originating in Korea, is slowly moving from its homeland in Korea to the mainstream music market in the United States. Korean record labels and producers have found a formula for tailoring their music to new markets, as explained in this blog post by HelloKPop.com, and they hope that the same formula will work … [Read more...]
