McDonald’s with its “golden arches” has always served as a symbol of American culture not only to the American citizens but to people all over the globe. For quite some time now this “American” company has been spreading its stores and products to countries all over the world. Shockingly, American reception of globalization has been positive overall.
I initially thought that the Americans would view the transportation of their culture to another country in a negative manner. However, when an American sees a McDonald’s while they are traveling abroad they feel an instant sensation of nostalgia. They feel comforted by seeing a recognizable symbol when in a foreign place. The golden arches symbolize the finding of common ground in an area where an American might feel completely alienated and alone. The sight of a McDonald’s in a foreign country makes America seem more visible and serve as a cultural icon of assimilation to American culture.
The McDonald’s that exist in these other countries also put their own cultural spin on many of the foods that Americans commonly associate with McDonald’s. This allows these countries to find McDonald’s to also have this sense of comfort and cultural identity that they feel about their own country. The adaptability of McDonald’s can be seen as a danger that this global giant is going to attain more power than any other multinational chain.
Overall, Americans are elated to see the golden arches on a street in a foreign country and do not recognize the problems associated with globalization on such a large scale. The McWorld that has been created by the vast success of McDonald’s on a global level can be seen as an unavoidable due to the widespread appeal of their products.
Completely optional reading:
Globalization As McWorld