• Syllabus
  • Handouts
    • Writing for the Web
    • Using WordPress
    • Proposal Handout
    • Group Case Study Handout
    • Inforgaphic 411
  • Schedule
  • Case Studies
    • Old Case Studies
  • Topics
    • Political Globalization
    • Economic Globalization
    • Religion and Globalization
    • Experiencing Globalization
    • Environment
    • Global People
    • Global Things
    • Popular Culture
    • Resisting Globalization
  • About the Course
    • Fuji Lozada
    • Moodle (need password)
    • Case Study Guide

Globalization Seminar @ Davidson

Musings from Wildcats

Readings

March 18, 2012 By gereed

Boli and Lechner chapter 46

Boli and Lechner chapter 47

Review Boli and Lechner chapter 14

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture by Dana L. Alden, Jan-Benedict E. M. Steenkamp and Rajeev Batra: http://www.jstor.org/stable/10.2307/1252002

Cultural Values Reflected in Chinese and American Television Advertising by Carolyn A. Lin:  http://www.jstor.org/stable/10.2307/4189198

A brave new world of brands; Agencies adjust to demands of global clients by Julie Skur Hill: http://www.lexisnexis.com/hottopics/lnacademic/shr=t&csi=8093&sr=HLEAD(A+BRAVE+NEW+WORLD+OF+BRANDS.)+and+date+is+1991

 

 

Filed Under: 2012 5. McDonald's Global Advertising, Old Case Studies, Popular Culture

ANT 341 examines recent theories of globalization from an anthropological perspective, with an emphasis on the transnational political, economic, and cultural structures that are transforming local societies throughout the world. Topics include transnational religions, popular culture, and global capitalism. Special attention is devoted to debates regarding power and cultural imperialism, popular culture, the impact of science and technology transfer, and diaspora ethnicity.


Eriberto P. Lozada Jr. is a Professor of Anthropology and Environmental Studies, and Director of the Center for Interdisciplinary Studies. more...
Fall 2016 Office Hours:
MWF 9:30-10:30am
TR 9:00-10:00am

office: Chambers B12
tel. 704-894-2035
erlozada [at] davidson.edu

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