Boli and Lechner chapter 46
Boli and Lechner chapter 47
Review Boli and Lechner chapter 14
Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture by Dana L. Alden, Jan-Benedict E. M. Steenkamp and Rajeev Batra: http://www.jstor.org/stable/10.2307/1252002
Cultural Values Reflected in Chinese and American Television Advertising by Carolyn A. Lin: http://www.jstor.org/stable/10.2307/4189198
A brave new world of brands; Agencies adjust to demands of global clients by Julie Skur Hill: http://www.lexisnexis.com/hottopics/lnacademic/shr=t&csi=8093&sr=HLEAD(A+BRAVE+NEW+WORLD+OF+BRANDS.)+and+date+is+1991
