In Daya Kishan Thussu’s article, Mapping Global Media Flow and Contra-Flow, he details the market power that the United States has over other nations in the film, television and news industries. The United States has multiple corporations at the top in each of these industries. For example, even though Indian film has a growing global presence its share in the industry in 2004 was less than 0.2%. While this statistic is slightly dated because Indian film has continued to expand, it still helps to highlight the discrepancies in these industries.
I don’t feel like the power that America has in these industries is necessarily a negative for the rest of the world. Every country chooses to specialize in certain industries and will export the products to the rest of the world. While international competition within markets is typically described as a positive, some of the efficiency gains cannot be ignored. I feel like these American industries will continue to adapt and bring in more of an international presence into its own industries like we have seen in the music industry.
