Today the media (televisions, advertisements, cinema, commercial products, publications) greatly focus on external beauty. We are overwhelmed and constantly bombarded with images of what is supposed to be the perfect face and the perfect body. When people believe they do not fit these narrow standards, self-esteem plummets. In the articles that we read, the main questions address beauty as westernized. The Western ideal of beauty is supposedly spreading around the world. For instance women in India desire lighter skin tones, and women in Korea seek double eyelids and other features of white females. There has always been a question of what is beauty. Is it subjective? Does it lie in the eyes of the beholder? Is beauty culturally relative? I would argue that beauty is subjective. Although there are biological and scientific standards for what makes something beautiful (symmetry and ratios), the definition of beauty can vary greatly from person to person. It is interesting, however, because now a sort of standard for beauty exists. Now women and men all over the world are exposed to a Western ideal of beauty: light skin, straight hair, and blue eyes. Before, the physical appearances of the women and men in each culture were not questioned and were simply compared to the other women and men in the culture. Now it is compared to an artificial ideal of beauty outside its resident culture. I would argue that although beauty does in many ways lie in the eyes of the beholder, there is now a standard for what is beautiful that is significantly altering the way we see things, thus placing a universal value on certain features.