The United States has dominated the global film industry for nearly a century. Hollywood movies have been seen across the world in this time but it is only in the last several decades that they have grown immensely in international popularity. Many believe that a consequence of this influx is the spread of American values oversees (see post: Cultural Imperialism in the American Film Industry). I believe that as a direct reaction to this imperialist cinema the global film industry is fighting back. New “Hollywoods” are emerging around the world and creating movies that combat the values represented in American cinema. These new film hubs are producing films that are more attune to their own cultures and the values that they represent.
They reflect their own cultural attitudes and reflections of relationships, kinship, community in ways that reach the local audiences and that are sometimes blatantly anti-Western. Not only the content of these movies has transformed, however, but the plot formulas and production styles as well. The two film industries that best exemplify this consequence due to American cinema are in South Korea and the well known Bollywood.
