In recent years, the National Basketball Association has capitalized on expandingits revenue through means of global media. The NBA for years has been known as the premiere league for the once born American game, but for the past 15 years, the league and the world has experienced a influx of global talent and influence. Dirk Nowitzki, Manu Ginobili, and Tony Parker are a few of many international players in the NBA who have become rotational impact players for the 30 different franchises throughout the league The success of these international players has created various collectives around the world in which the league has used to expand its market. In the past few years, the NBA launched its League Pass, which streams online games to those who desire towatch their favorite teams no matter what location.
The league has launched 12 websites in various languages serving to different countries around the world, allowing for people worldwide to also follow their teams through the purchasing of online streaming. The NBA in recent years has taken advantage of the internet and social media to help raise its influence worldwide and connect people worldwide directly. Nevertheless, the connection of the game to people outside of the United States has separate issues in some of the league’s current operations. This is most notably through All-Star Voting. This voting system is open to all fans through online voting, and because of it, players such as Jeremy Lin and Yao Ming have threaten the spots of others on the roster due to the high emerging population of Chinese NBA fans. This has been concerning to a few because in their minds it challenges the integrity of the game. Nevertheless, little is being done by the league leaders to alter these new rules connecting the world with the sport because it is bringing more money into the picture which is increasing at an exponential rate.