Greenpeace is a transnational organization that approaches global environmental issues in the four categories of toxic substances, energy and atmosphere, nuclear issues, and ocean and terrestrial economy. They have offices in over thirty countries. The Greenpeace council consists of organizers from every country Greenpeace has offices in and sets guidelines and goals for the organization. This allows for the individual needs to be recognized and addressed. This model could, however, be problematic. Environmental issues do not affect the world equally, the importance varies by nation. The way that Greenpeace addresses this issue is through localization. The political, cultural, and industrial aspects of each country are considered when addressing an issue. Campaigners tailor the goals of the organization in relation to the context of the country. This allows for the goals to be met and for the goals to be relevant to the organizers.
http://www.greenpeace.org/usa/en/
http://www.greenpeace.org/colombia/es/
These two websites demonstrate the ways in which the organization’s goals are locally articulated.
