I found the William S. Laufer article “Social Accountability and Corporate Greenwashing” an extremely interesting piece. Before reading the article I never viewed “green” campaigns from corporations critically or second-guessed their validity. After doing some further research I came across another article, “The Top 25 Greenwashed Products in America”, that picks apart popular products guilty of greenwashing. I also came across two videos (placed below), one criticizes oil company ads and the other reveals the fallacies in a Chevy ad campaign promoting its commitment to reducing carbon emissions. Although these articles and videos help promote a more critical consumer conscious, the problem I find is the lack of alternatives advertised. Some products such as air travel and cars are necessities for many consumers with very few or no alternatives available. It is important to recognize greenwashing campaigns, but until there are more alternatives or companies actually commit to the claims they make, I feel that very little can be done.
“Media Bites-Chevy’s Greenwashing”