When I think of international advertising, Coca-Cola is one of the first brands that pops onto my head. Coke is one of the world’s most widely recognizable brands and is currently being sold in more than 200 countries. Because of its broad client base, Coke has had to taylor its advertising to many different cultures and communities. This can be seen clearly in the way that Coke has chosen to design its webpage for different countries. Just take a look at the differences between these different pages:
its obvious that Coke is tailoring their advertising to be more affective in different regions, and its interesting to think about the implications of such specific advertising.