Fair Trade Certified coffee was officially introduced into the international market in 1999. The organization, Fair Trade USA, purchases coffee and other goods from small, impoverished communities and sells them in Western markets; enabling farming communities to compete in a competitive market while not being taken advantage of by corporations. Beyond exposing small farmers to new markets, the organization promotes sustainability of their farmers through financing technological advancement. Affected farms and cooperatives are required to invest $0.05 of $0.20 per pound in Cooperatives and invest in their famers, contributing $0.05 of $0.20 to sustainability and technological advancement. To promote sustainability, organic and sustainable farmers are now paid $0.30 per pound of coffee.
Western support for this movement has become increasingly obvious over the years. Businesses such as Starbucks and Green Mountain purchase and distribute Fair Trade Certified coffee, and have gained a large following by both the activist and the indifferent. In 2011, 138 million pounds of Free Trade Certified coffee were imported into the United States. This translates to a 62% increase in community development funds from 2010 to 2011.
This case study will discuss the view of developed nations, developing nations, the perspectives of Colombians, and will make an arguement against Fair Trade Coffee resisting globalization.
Lechner and Boli 58, 60, 61
64 and 67 (optional)