Two summer ago no American knew about Foxconn and its relation to Apple. The recent factory workers’ suicides have caused the need for Apple to repair their image and turned the issue into a worldwide debate. “Why isn’t Apple doing more to improve Foxconn working conditions?” has been one of the mostly asked questions recently. A situation like this seems to have harmed both Foxconn and Apple’s reputation and Apple has finally publicly accepted that Foxconn is a very active problem for them. Their first attempt to address this issue and expose the labor problem they have been having was to release a report called “Apple’s Supplier Responsibility 2011 Progress Report”. According to the report , Apple found 37 labor violations (such as labor abuse, underage labor and slave labor) across 127 supplier facilities in Asia. Apple tried to handle each one of the violations individually.
After the incident with the suicides, Apple had to explain itself publically as well. In January 2010, CEO Tim Cook , who is also the founder of Foxconn, wrote an email in response to New York Times. The email’s purpose was basically to sympathize with the employees’ situation. Many viewed the email as just a gesture with no actually effects. That is why Apple, in addition to the email, decided to send a team of suicide prevention specialists to deal with the situations face to face. Therefore, as far as Apple is concerned, they did they best they could do. It is not their fault if Foxconn facilities do not follow the rules set; or is it ?..