Having examined the respective worlds of beer and fast food globalization, it becomes clear that companies have not exactly been able to control their global expansion. Instead, consumer desires and interests have influenced the manner in which these two fields have grown. With the growth of beer sales, consumers have dictated popular styles rather than the producers. In terms … [Read more...]

Fast food restaurant chains are essentially modeled on facility of expansion; the concept of franchising has expanded hundreds of restaurant chains worldwide as corporations have made expansion as simple and cheap as possible. However, a hierarchy of facility still remains, and Subway's stance as the largest chain in the world places it staunchly at the top of the list of … [Read more...]

Jose Bove has long been known as a staunch opponent of globalization as it currently exists. A very vocal and very active politician, Bove has had a long series of stunts, plots and rallies in which he counters what he views as the Americanization of the world. One particular demonstration of Bove's stands out as especially iconic; in 1999, in the small French town of Millau, … [Read more...]

Morgan Spurlock's 2004 documentary Super Size Me found worldwide success as an intriguing case study in the nutrition, variation and utter overload of the McDonald's menu. Spending thirty days eating only McDonald's food, checking every menu item off of his list, and being unable to say no when asked if he would like to "Super Size" his meal, Spurlock showed--with regular … [Read more...]

In the contemporary global market the majority of beer is American adjunct lager.  It's everywhere: Coors, Budweiser, Corona, Miller, PBR, and many more.  This is not a coincidence.  The American adjunct lager is a product of consumer demand matching corporate strategy.  All adjunct lagers are variations on the original Pilsner recipe popularized by Pilsner Urquell in the 19th … [Read more...]